Business

7-Types-of-video-content

7 Types of video content to engage customers

Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio. It’s a huge and open-ended service, so why don’t we narrow down six of the best video types for reaching out to your target audience.

Business introduction/Behind-the-scenes

If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product. Take your viewers on an office tour and show them how a product is made, or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember most live broadcasts can be saved and viewed later. You’ll likely want to keep the video available after it’s finished.

News and trending topics

Current and live events are great not only because they’re fresh but they also give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, a live coverage of your cooking show would allow you to engage your viewers by inviting them to participate in a live Q & A activity.

These features could instantly reach millions of viewers in a span of a few seconds.

Ask me anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading, and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout, make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-tos

Whether it’s a soon-to-be-released product or a simple rehash of an existing one that’s getting lots of support requests, there’s no better way to guide customers than thorough how-to videos.

Not only do these show existing clients the best way to use your product or service, it also allows potential customers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos — it’s an easy way to build a video reference library for sales and support.

Webinars

Webinars are events held on the internet and are attended by an online audience. They allow for online participation thanks to audio and video feeds.

In addition to video images, presentation slides can be broadcast and run in sync with the rest of the presentation. You can also make use of the screen capture functionality to show your viewers an application or website. Webinars also offer various interactive opportunities such as chat, polls, surveys, and tests,

Live broadcast announcements

Whether on Twitter or Facebook, post live broadcast updates about an upcoming product or service to make your announcement far more interesting and personal than a press release or faceless status update.

Text-based announcements and pre-recorded videos severely limit how you address the “fine print” questions from customers. Think of live broadcasts as a chance to hold your own personal press briefing and address questions after your scripted announcement.
Social media reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

There are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables.

Promotional videos

Use social media to promise a special promotion to anyone who tunes in to a live broadcast. Your promotional videos should portray your business in a positive light and make people want to buy from you.

Many companies use influencers nowadays to attract more people. This is a quick way to gain the attention of potential customers, especially those who are hearing about your product or service for the first time. A familiar face is almost always a quick way to earn someone’s trust.

Remember that promotional videos should be straight to the point and should last no longer than 10 to 15 minutes at most.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

How To Keep Uninvited Guests Out of Your Zoom Event

Zoom is a videotelephony and online chat services through a cloud-based peer-to-peer software platform and is used for teleconferencing, telecommuting, distance education, and social relations.  With most of the country working from home and using Zoom as well as other cloud-based communications there has been an uptick in hacking stories.  So, what are we to do?  Let’s look at a few ways we can practice Zoom Safety. At designDATA we believe the following best practices will help:

  • Create separate passwords for each virtual meeting;
  • Establish a Zoom waiting room for meeting participants
  • Lockdown the meeting once everyone invited to attend has joined
  • Do not publicly post-meeting links on social media or any other public forum

How to Best Manage Passwords

How to Best Manage Passwords

The average person can have nearly 100 passwords (or more!) when combining professional and personal accounts and services. That is a lot to remember! Many often use the same email and password for many (if not all) accounts, so they have less to remember. This is the number one liability for accounts online: password reuse. If a popular streaming service suffers a security breach, you may not be too concerned with someone watching a show on your account. However, if your log in information for this service is the same for your banking or other sensitive accounts, the damage can be much more severe. When sites suffer a breach, the hackers immediately try those credentials on banking, email and other sites to see how many areas they can log into with one password. So, it is vitally important to have a different password for every account. In addition, to be really secure, your passwords should all be at least 15 characters (some cybersecurity analysts recommend 25 characters.) How is it humanly possible to remember up to 100 unique lengthy passwords? It’s not! That’s where password managers come into play. A password manager will become your best friend, because it takes care of three critical tasks for you:
  1. It generates lengthy, complex passwords for each of your accounts or logins
  2. It stores these complex passwords in a digital “vault”
  3. It automatically fills in this complex password every time you log into a site
People often say “I’m already using my Internet browser to save my passwords – isn’t that the same thing?” No! Browsers are designed for us to surf the Internet, and although they can store passwords, it doesn’t mean that your passwords are secure. It also means your passwords would be in one browser, so they wouldn’t be available if you use a different browser. Whereas with a password manager, you could log into your personal vault from any browser, making them much more versatile. What if the Password Manger is compromised? Great question! LastPass has been hacked multiple times, but the number of compromised passwords? ZERO. LastPass encrypts all passwords, so the company never sees your passwords, keeping your passwords secure even if a security incident occurs. To find the best password managers for you, your family, and/or your business, we recommend Googling “Best Password Managers”, and you will see a number of reviews of the top password managers available today. Also, please contact your Program Manager to ensure your organization is enrolled in designDATA’s complimentary Dark Web Scan offering which will notify you if any account in your organization has shown up on the Dark Web. Stay safe out there! by Imran Khan

How to Share Your Screen with Teams

How to Share Your Screen with Teams

Screen sharing is a very useful tool that will help coworkers view content together.  Below I show how I shared my screen with my coworker Ricardo to discuss a project we were working on together. (click on pictures to enlarge)
  • Join or start your meeting with the option of video or voice by selecting the icon on the top right corner of the screen
  • Move your mouse to the bottom-middle of the screen during a meeting in Teams.
  • Choose the chat control options.
  • Click the third icon from the left, the icon with the square box and arrow.
  • You can then choose to share your screens, desktops, windows, or programs.

     

  • To stop sharing your screen click on the square icon with the X in the middle.

Article by Jose Vargas

Phishing Scams Aim to Exploit Coronavirus Fears

How To Keep Uninvited Guests Out of Your Zoom Event

Zoom is a videotelephony and online chat services through a cloud-based peer-to-peer software platform and is used for teleconferencing, telecommuting, distance education, and social relations.  With most of the country working from home and using Zoom as well as other cloud-based communications there has been an uptick in hacking stories.  So, what are we to do?  Let’s look at a few ways we can practice Zoom Safety. At designDATA we believe the following best practices will help:

  • Create separate passwords for each virtual meeting;
  • Establish a Zoom waiting room for meeting participants
  • Lockdown the meeting once everyone invited to attend has joined
  • Do not publicly post-meeting links on social media or any other public forum

Manage Your Work Life Balance and Avoid Burnout

Internally at designDATA, we have been focused on staying connected and checking on each other.  Many times, we have heard staff say, “What day is it?” or “I feel like I work past 5 pm more often now than before.”  Are we showing greater loyalty by sending emails after 6 pm on a Friday because we work from home?  This is an interesting topic and can apply to most of us in this remote work environment.  The Harvard Business Review published some tips about this topic in the article, Avoid Burnout.  It’s important to manage your work-life balance, develop routines, and set boundaries.  It has been a challenge for all of us to some degree.

At designDATA, we share calendars to help with meeting scheduling and work management.  A new modification across the company is the use of unified colored categories in our Outlook calendars to categorize blocks of time.  As an example, block the time, “personal”(grey),  to remember to check on the kids who should be in Distance Learning, not playing FortNite.  Perhaps, you are scheduling team huddles or check-ins, use a specific color so at quick glance you could quantify how many reoccurring meetings you have for the week.  This tip should help avoid burnout and increase productivity with some planning and effort.  Plan your balance and set your boundaries.

Understanding Dual Band WiFi

Manage Your Work Life Balance and Avoid Burnout

Internally at designDATA, we have been focused on staying connected and checking on each other.  Many times, we have heard staff say, “What day is it?” or “I feel like I work past 5 pm more often now than before.”  Are we showing greater loyalty by sending emails after 6 pm on a Friday because we work from home?  This is an interesting topic and can apply to most of us in this remote work environment.  The Harvard Business Review published some tips about this topic in the article, Avoid Burnout.  It’s important to manage your work-life balance, develop routines, and set boundaries.  It has been a challenge for all of us to some degree.

At designDATA, we share calendars to help with meeting scheduling and work management.  A new modification across the company is the use of unified colored categories in our Outlook calendars to categorize blocks of time.  As an example, block the time, “personal”(grey),  to remember to check on the kids who should be in Distance Learning, not playing FortNite.  Perhaps, you are scheduling team huddles or check-ins, use a specific color so at quick glance you could quantify how many reoccurring meetings you have for the week.  This tip should help avoid burnout and increase productivity with some planning and effort.  Plan your balance and set your boundaries.

Remote working: Will it be the New Norm?

Flexible work setups have often been the subject of debate — employees want the option to work away from the office at least some of the time, but many businesses value well-founded methods and processes. Will the world’s largest work from home experiment change that?

Enforced flexibility

A pandemic is one of the most socially, economically, and politically disruptive events that could ever happen. Infections and fatalities constantly increase, business operations are shut down, and scientists race against time to find a cure.

Companies lucky enough to remain operational still face a significant challenge: maintaining business continuity. For most, the simplest way to achieve this is by moving their business resources online and adopting an effective remote work strategy.

With resilience and careful decision-making — as well as the right tools and processes — you might just find your employees more productive, less stressed out by work, and expressive as ever.

A wealth of benefits

Remote work offers several benefits for both employees and employers. In addition to saving time and eradicating commute-related stress, remote work can improve employee productivity. A number of studies reveal that the freedom to create a comfortable environment and schedule encourages employees to perform at their best.

At the same time, employers benefit from reduced overhead expenses while also having access to a wider pool of applicants. Because workplace flexibility is among the top considerations of many young job seekers, remote work arrangements would be right up their alley.

Employers can also hire outside of reasonable commuting distance, as employees won’t have to report to the office as frequently, if not at all. What’s more, mandatory daily attendance is going out of fashion — more businesses are now prioritizing performance over hours clocked in. Many prefer focusing on the quality of outputs rather than just keeping people in the office from 9 to 5.

Businesses reap great rewards for recognizing performance instead of just presence. This approach makes for more engaged, efficient, and satisfied employees, consequently creating a healthy and progressive company culture.

Encouraging development

Many businesses believe that a traditional office setup helps bring about better relationships and collaborations. However, data actually points out that interpersonal behavior and communication — not solely proximity — are the key drivers of trust and teamwork.

Traditional work arrangements also make it easier for managers to look after their employees — it’s easy to see who is and isn’t at their workstation during office hours. However, mandating work hours and location makes sense only for time-sensitive and location-dependent jobs like retail, manual labor, and healthcare, where employees need to be physically present.

Meanwhile, for knowledge workers whose jobs involve non-routine problem solving, an office cube isn’t always the most conducive environment for devising solutions and innovations. Sometimes, the best and most unique ideas come from exposure to the surroundings, people, and events outside the confines of an office.

Embracing change

Being forced to adopt a work from home policy in the face of a global crisis isn’t an ideal circumstance to test the waters. Full-time remote work doesn’t and won’t work for all businesses. But this shouldn’t stop you from accomplishing projects and sustaining productivity and efficiency. Leverage your resources to help you weather the storm and emerge stronger than before.

Though we have yet to see if remote work is here to stay, it’s currently a nonnegotiable aspect of the corporate setup, and we should learn how to make the most out of it.

Having a strong strategy in place and the right tools and equipment are crucial to ensure effective communication, collaboration, and management. Our experts can help you configure the perfect remote working setup for your business. Call us today.

Using iPad as a Second Display on a PC

1. Please go to https://www.splashtop.com/wiredxdisplay
a. Download the XDisplay Agent for PC

2. On your iPad in the app store please download Splashtop Wired XDisplay app
a. The app is free

3. Connect your iPad via the USB cable that you use for charging to the PC you would like to add the additional display

4. Launch the XD display App on your iPad

5. You can rearrange the monitors and display preferences as you please

6. You now have a second display for your PC

Increase Productivity With macOS: Series Two

SplitView
It can be frustrating when you’re working from more than one application with one screen. It can be time-consuming to switch between PDF documents and Word or Excel when you need both for one task. Check out this feature called SplitView.

Chances are, you’re running OS X El Capitan or later so your mac should be compatible.

macOS Catalina:

To enter SplitView, find the Full-Screen button in the top left corner of the application. Click and hold. Two options will become available: tile window to the left of the screen or tile window to the right of the screen. Click which one you would prefer and then simply select the other app you want in the next window.

Other macOS versions:

Click and hold the full-screen button in the top left corner of the application
window. As you click and hold, the window will shrink so you can drag it to the
left side or the right side of your screen.
The app windows can be adjusted by hovering the cursor on the line separating
the two applications.
Exiting:
To exit SplitView, click the full-screen button on either application. This will allow
you to exit and the applications will separate.

Customize Your Volume Control

The audio is too loud in one setting but too low in another setting. It’s time to
customize the system volume control.

Hold down Shift+Option and then your volume key to adjust your system volume
by quarters.