presenting data

7-Types-of-video-content

7 Types of video content to engage customers

Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio. It’s a huge and open-ended service, so why don’t we narrow down six of the best video types for reaching out to your target audience.

Business introduction/Behind-the-scenes

If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product. Take your viewers on an office tour and show them how a product is made, or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember most live broadcasts can be saved and viewed later. You’ll likely want to keep the video available after it’s finished.

News and trending topics

Current and live events are great not only because they’re fresh but they also give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, a live coverage of your cooking show would allow you to engage your viewers by inviting them to participate in a live Q & A activity.

These features could instantly reach millions of viewers in a span of a few seconds.

Ask me anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading, and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout, make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-tos

Whether it’s a soon-to-be-released product or a simple rehash of an existing one that’s getting lots of support requests, there’s no better way to guide customers than thorough how-to videos.

Not only do these show existing clients the best way to use your product or service, it also allows potential customers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos — it’s an easy way to build a video reference library for sales and support.

Webinars

Webinars are events held on the internet and are attended by an online audience. They allow for online participation thanks to audio and video feeds.

In addition to video images, presentation slides can be broadcast and run in sync with the rest of the presentation. You can also make use of the screen capture functionality to show your viewers an application or website. Webinars also offer various interactive opportunities such as chat, polls, surveys, and tests,

Live broadcast announcements

Whether on Twitter or Facebook, post live broadcast updates about an upcoming product or service to make your announcement far more interesting and personal than a press release or faceless status update.

Text-based announcements and pre-recorded videos severely limit how you address the “fine print” questions from customers. Think of live broadcasts as a chance to hold your own personal press briefing and address questions after your scripted announcement.
Social media reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

There are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables.

Promotional videos

Use social media to promise a special promotion to anyone who tunes in to a live broadcast. Your promotional videos should portray your business in a positive light and make people want to buy from you.

Many companies use influencers nowadays to attract more people. This is a quick way to gain the attention of potential customers, especially those who are hearing about your product or service for the first time. A familiar face is almost always a quick way to earn someone’s trust.

Remember that promotional videos should be straight to the point and should last no longer than 10 to 15 minutes at most.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

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Why dashboards are vital to your business

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of the analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers use dashboards to compare, sort, and analyze raw data to churn out meaningful information presented in an easy-to-understand format. This allows key decision-makers to easily make decisions using that information.

Tracking sales opportunities

Sales dashboards are perfect for tracking products and services. They help you identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a periodical basis. They sync to your raw data, so your charts are always up to date, thus eliminating the need to spend hours manually entering and preparing sales reports and charts.

Social media management

Social media management is more than just posting regularly on your business’s social media accounts. And in most cases, your social media platform’s default dashboard doesn’t give you deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. Instead, you can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is so complex that it often leads to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format — be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether on-site or online. Project supervisors need to get their teams together to give them projects’ requirements, deadlines, and responsibilities, and to get progress updates. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards eliminate the complications of presenting complex business data and make your team more efficient. If you’re looking to implement dashboards and other cutting-edge tools to make your job easier, contact our consultants today.

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Keeping Facebook and Twitter safe from hackers

Keep your guard up! Pranksters, malicious attackers, and hackers come in different forms, but they are all after your online privacy and security — especially on social media. There are several things you can do to protect your Facebook and Twitter accounts.

Lock screens exist for a reason

Lock all your computing devices as soon as you stop using them. This way, you are safe from the simplest hack of all: someone opening a browser on your computer that has your social media login saved. 

Strong passwords are never out of fashion

Unlocking your phone may be limited to a six-digit passcode, but you’ll need something much more complicated for your account password. Create a password that you don’t use for any other account because with the regular occurrence of data breaches, hackers probably already have a long list of your favorite passwords from other websites and platforms. 

It is best to use a password manager like an app or online service that allows you to generate and retrieve complex passwords.

You can also enable two-factor authentication, which requires a secondary verification step such as a code sent to your phone. Even if hackers have your password, they won’t be able to log in without your phone.

Make use of social media features

Facebook can help you keep tabs on who’s accessing your account and from where. Click on the down arrow located at the upper right corner of your Newsfeed and select Settings. Then click Security and Login to get more information. If you sense an imposter, click the right-hand icon so you can log out remotely or report the person.

From there, turn on Get alerts about unrecognized logins to get notifications via Facebook, Messenger, or email if someone is logged into your account from an unrecognized browser. Unfortunately, Twitter doesn’t have the same option (which makes the two-factor authentication extremely necessary).

Hackers can also barge into your Facebook and Twitter accounts through third-party services that you’ve given access to your profiles, so make sure to double-check what you have approved.

  • Facebook: Go to Settings > Apps and Websites to view and manage outside service with access to your account
  • Twitter: Go to Settings and Privacy > Apps to check and edit the list

Lastly, be sure to check the permissions Facebook and Twitter have on your smartphone or tablet.

  • Android: Go to Settings > Apps > App permissions
  • iOS: Go to Settings > Privacy to manage which service can access which parts of your phone
Less personal info, fewer problems

These steps are just the beginning of what you should be doing. You should also limit the personal data you input into your social media accounts. Avoid oversharing.

By following these tips, you can prevent Facebook and Twitter hacking. 

Cybersecurity is a sprawling issue and social media privacy is such a small sliver of what you need to stay on top of. For 24/7 support, call our team of experts today.